Rainbow Records started when Joe Maxwell, a former high school teacher, sold his Triumph TRX6 sports car to start his own record store.
Rainbow initially started in Grainery Station on Elkton Road and was named “Joint Connections”. After Maxwell and his partner split ways, he renamed the store Rainbow Records, which remains its name today.
Six months later, he opened up a second location in Wilmington, DE.
Business is doing well, Joe Maxwell opens 2 restaurants on Main Street- Canadian franchise Treats and a cafeteria-style restaurant.
Rainbow releases their own Christmas album featuring local bands, called Rainbow Covers the Holidays. All profits went to Delaware Society for the Prevention of Cruelty to Animals.
Chris Avino becomes the second store owner in August.
First annual record store day.
Idea from Eric Levin (owner of Criminal Records in Atlanta). Inspired to create the event in order to highlight independent record stores and the record industry.
Live performance by American Buffalo.
Rainbow reorganizes to a small boutique style Record shop and leases the front of the building to Switch Snow and Skate.
Rainbow does the first Analog-A-Go-Go at Dogfish Head Brewery.
Todd and Miranda Brewer buy Rainbow Records.
Construction on Main Street blocks the entry to Rainbow. To keep the business thriving owner Miranda Brewer worked with Switch Skateboarding, who occupies the front space of their building, to install a door that connects the two buildings and guide customers from the sidewalk to Rainbow.
Dogfish Head Brewery becomes the official beer of Record Store Day showcasing new and old favorites. Dogfish Head released a Belgian-Style Tripel called Beer to Drink Music To in 2016 as a tribute to Record Store Day.
Rainbow had a pop-up shop and DJs Firefly Rainbow Music Festival in Dover for the first time.
Rainbow bids farewell to the 54 E. Main Street store to move four blocks up Main Street to a new location in Pomoroy Station.