Rainbow Records started when Joe Maxwell, a former high school teacher, sold his Triumph TRX6 sports car to start his own record store.
Rainbow initially started in Grainery Station on Elkton Road (now known as South Main) and was originally named “Joint Connections”. After Maxwell and his partner split ways, he renamed the store Rainbow Records.
Six months later, he opened up a 2nd location in Wilmington, DE.
Business is doing well, Joe Maxwell opens 2 restaurants on Main Street: Canadian franchise Treats and a cafeteria-style restaurant.
Rainbow releases their own Christmas album featuring local bands, called Rainbow Covers the Holidays. All profits went to Delaware Society for the Prevention of Cruelty to Animals.
Chris Avino becomes the second store owner in August.
First annual Record Store Day.
Eric Levin, owner of Criminal Records in Atlanta, created this annual event to highlight the cultural importance of independent record stores.
Live performance at Rainbow by American Buffalo.
Rainbow resizes as a small
boutique-style record shop and leases the front of the building to Switch Skate and Snow.
Rainbow on tour: vends the first “Analog-A-Go-Go” event at the Dogfish Head Brewery in Milton, DE.
Ownership of Rainbow Records changes over to its current stewards; Todd and Miranda Brewer.
Construction on Main Street blocks the entry to Rainbow. To keep the business alive, a doorway is installed to temporarily connect the interiors of Switch and Rainbow.
Delaware’s own Dogfish Head becomes the “official beer of Record Store Day”, and collaborates with Rainbow on multiple events.
Rainbow on tour: pop-up shop and DJ duties inside the Dogfish Head tent at Firefly Music Festival in Dover, DE.
Rainbow bids a fond farewell to the 54 E. Main Street shop and moves a mere 4 blocks up Main Street to its current home in Pomeroy Station.