Rainbow Records - Grainery Station - 1979

Rainbow Records - Grainery Station - 1979

1988 Ad

1988 Ad

Rainbow Records - February 1989

Rainbow Records - February 1989

Archive Rainbow Records Ad

Archive Rainbow Records Ad

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Rainbow’s 1993 Christmas covers CD

Rainbow’s 1993 Christmas covers CD

The Malt Shoppe & Rainbow Gifts - 1994 (photo credit: Carrie W., UD ‘94)

The Malt Shoppe & Rainbow Gifts - 1994 (photo credit: Carrie W., UD ‘94)

Rainbow Records store front - 2006

Rainbow Records store front - 2006

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New location - Pomeroy Station!! 2019

New location - Pomeroy Station!! 2019

Rainbow Records started when Joe Maxwell, a former high school teacher, sold his Triumph TRX6 sports car to start his own record store.

Rainbow initially started in Grainery Station on Elkton Road (now known as South Main) and was originally named “Joint Connections”.  After Maxwell and his partner split ways, he renamed the store Rainbow Records.

Six months later, he opened up a 2nd location in Wilmington, DE.


1992

Business is doing well, Joe Maxwell opens 2 restaurants on Main Street: Canadian franchise Treats and a cafeteria-style restaurant.


1993

Rainbow releases their own Christmas album featuring local bands, called Rainbow Covers the Holidays. All profits went to Delaware Society for the Prevention of Cruelty to Animals.


2005

Chris Avino becomes the second store owner in August.


2008

First annual Record Store Day.

Eric Levin, owner of Criminal Records in Atlanta, created this annual event to highlight the cultural importance of independent record stores.

Live performance at Rainbow by American Buffalo.


2010

Rainbow resizes as a small
boutique-style record shop and leases the front of the building to Switch Skate and Snow.


2011

Rainbow on tour: vends the first “Analog-A-Go-Go” event at the Dogfish Head Brewery in Milton, DE.


2013

Ownership of Rainbow Records changes over to its current stewards; Todd and Miranda Brewer.


2014

Construction on Main Street blocks the entry to Rainbow. To keep the business alive, a doorway is installed to temporarily connect the interiors of Switch and Rainbow.


2015

Delaware’s own Dogfish Head becomes the “official beer of Record Store Day”, and collaborates with Rainbow on multiple events.


2018

Rainbow on tour: pop-up shop and DJ duties inside the Dogfish Head tent at Firefly Music Festival in Dover, DE.


2019

Rainbow bids a fond farewell to the 54 E. Main Street shop and moves a mere 4 blocks up Main Street to its current home in Pomeroy Station.